We’ve always known entrepreneurs think differently. This explains why.

Imagine that you are listening to Richard Branson present in the world’s largest stadium, Rungrado in North Korea, which holds 150,000 people. Do you believe you would feel instantly inspired, energetic and a sense of connectedness?

You most certainly would and there is a reason why. Firstly, entrepreneurs like Richard Branson are a breed of their own. There is magic in the way they communicate, the actions they take and the ideas they generate. They are born to live differently, leaving behind the safe and mediocre path of certainty for the wild ride of entrepreneurialism.  Nothing gives them greater satisfaction than leaving behind the comfort of routine to move into the unknown – a sense of adventure, freedom, never-ending challenges, and the thrill of uncertainty to build a business that inspires them to jump out of bed every day to solve the world’s problems.

It is absolutely not for everyone, it takes a certain type of person to drive on the entrepreneurial road. Envisage yourself driving on the highway in your new Maserati GranTurismo at 200 km per hour only to take a turn that sees you feverishly slam on the brakes. As you slow down to zero in nanoseconds to make a u-turn to take a different road. This is how quickly the entrepreneurial terrain changes.

Interestingly, my research on famous entrepreneurs has found a common theme – the world deems these entrepreneurs as ‘crazy‘. ‘Crazy‘ can be deemed as behaving in an odd’ or ‘wild’ way. Most people would be offended if someone called them ‘crazy’. You may want to read on before deciding if this is a compliment or an insult.

These ‘crazy’ entrepreneurs view the world in an exceptionally different way to mainstream society. Think Richard Branson, Fredrick Eklund, Steve Jobs or Grant Cardone. Let’s face it, they stand out, are hard to ignore and possess similar traits: they process information quickly and entertain a blizzard of new ideas daily, have unprecedented levels of energy that inspires millions of people, are fanatical about their vision, engage in clever marketing stunts that captures our hearts and minds, they have insanely high creativity levels that pulsate through their veins, possess massive dreams others deem to be ‘impossible’, possess colossal amounts of self-belief, and they are blessed to be born with truck loads of tenacity.

Richard Branson started his entrepreneurial journey at age 16 as a high-school dropout and today he is a Billionaire, Disrupter and Adventurer addicted to setting world records. He now has over 400 companies in over 30 countries ranging from from transport, healthcare, media, finance, and telecommunications to a luxury game park in South Africa.

One of his most outlandish ideas is his space-tourism company, Virgin Galactic the world’s first commercial space line. From inception, the company faced many challenges from technical difficulties followed by the devastating crash that saw one of the Pilot’s die during the test flight. Richard forged ahead with the space line and has sold 700 tickets at US$250,000 each to A-List Celebrities such as Angelina Jolie, Ashton Kutcher, and Leonardo DiCaprio. Once again, proving his critics wrong using his incredible flair and commitment to turn the project into yet another successful venture.

What really sets Branson apart is his innovative and crazy marketing stunts that makes news all around the world. You may recall in 2007, to celebrate Virgin America’s inaugural flight, Richard jumped from the rooftop of the Palms Casino in Las Vegas and in 2013, as a result of losing a Formula One auto-racing bet, Richard dressed in drag as a flight attendant serving drinks on a flight from Australia to Malaysia.

I don’t know about you but it is for these very reasons that I absolutely love ‘crazy’ entrepreneurs. So, if you want to reach unprecedented levels of success – take a chance today to do something different, move outside of your comfort zone, entertain your big dream as you never know where the road may lead. The next time, someone calls you ‘crazy’ simply smile, think of Richard Branson’s success and say thank you. Learn to play the game of life your way.

This article was first published in Inc.com.

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